Singapore Tourism board wants more Chinese to stay in the country

Singapore Tourism Boards has asked for more Chinese tourists to stay longer in the Southeast Asian country to reduce overcrowding, citing its “very strong” tourist demand.

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Singapore Tourism Board (STB) chairperson Professor Thi Tan Yew said it was also seeking Chinese tourists from abroad to help boost its numbers and help improve the quality of its tourist experience. 

“We need to keep Singapore a global destination,” Professor Thibault Yew, chairman of the STB, said on Tuesday.

“We have a very strong tourism demand, and we need to look to improve the number of visitors from abroad, including Chinese tourists.”

He said the Singapore Tourism Authority had received more than 4 million overseas Chinese tourists this year, but there was no data on how many had stayed longer than 12 months.

“The number of Chinese tourists coming to Singapore is quite high. 

We are working with our agencies to find ways to increase the numbers,” he said.

He said Singapore had seen a big increase in the number and length of Chinese stays in recent years, from 1,600 in the first quarter of this year to 3,000 in April.

“We are hoping to see even more Chinese visitors, as well as Chinese people who come here, to stay here longer,” he added.

Professor Thibaults comments come as the number, length and cost of stay of Chinese holidaymakers has increased in Singapore since the end of last year.

In September, Singapore welcomed over 1,100 Chinese holiday makers, with nearly 1,200 coming back to visit.

The STB chairperson said the number would likely be even higher, with many more coming to stay.

“As the numbers are increasing, the cost is increasing.

I think we are going to see more and more Chinese people come to Singapore,” Professor Yew added.

He said STB staff were looking into the possibility of creating a “Chinese-only” zone in the city centre, which would allow visitors to stay and be treated equally, but with limited access to other people and facilities.

He also said that Singapore was working on expanding the number or types of Chinese holidays it offers to make it more appealing for overseas visitors.

“It is not only the number we have to look at, but also the types of holidays we offer.

We are looking at options like creating Chinese-only zones or creating Chinese holidays in other areas, but we are still working on those.”

He added that he was not sure how long the Singapore tourism board would continue to offer the Chinese holidays.

Singapore tourism board chairman says Chinese holiday maker numbers will be ‘totally dependent’ on Chinese demand source Business News Today (Singapore) title ‘Chinese tourists will have a big impact’ on Singapore tourism as ‘Chinese people’ will be “more than willing” to stay article Singapore’s Tourism Board chairman said Chinese holiday-makers would have a “big impact” on Singapore’s tourism.

Read the story in the  Business Insider appMore:  Singapore tourism boards wants more China to stay: STB chief on why China’s rise ‘very strong’The number and duration of Chinese visitors to Singapore has increased dramatically over the past few years, with more than 1,000 Chinese holiday holders arriving in the region this year. 

In September 2017, Chinese holiday makers from the mainland arrived at Singapore, bringing with them over 1.2 million yuan (US$1.9 million).

By the end (April), the number had risen to more than 2.2-million yuan ($3.2m), with over 1 million Chinese holiday seekers from mainland China arriving at Singapore.

This year, Singapore’s Chinese visitor numbers increased by almost 70% over last year, according to a report by Singapore Institute of Management-Singapore Business School. 

Chinese visitors are the fastest-growing group of foreign tourists in the world, with an estimated 20 million arriving each year in Singapore. 

China is the second-biggest source of overseas Chinese holiday arrivals, behind the US, with the UK, Canada and Australia leading the way. 

Foreign tourists to Singapore have increased by more than 30% over the last decade, to almost 30 million.

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