Raffles has officially opened its first ever bookshop.
The brand’s newest destination will have a dedicated section dedicated to “Travel, Events, and Food,” with Raffles CEO Tom Fong revealing that the store’s mission is to “bring people together, not just sell.”
“We’re the first major retailer to launch a dedicated travel section dedicated solely to the travel industry,” he said.
“And that’s because we’re committed to making sure our customers know that we’re here to meet their needs, not sell to them.”
The brand will have two new sections dedicated to the food industry: Raffles Food & Wine, which will offer “food related events and experiences” including live food tastings, “food demos,” and “food education sessions.”
In addition, the brand is bringing in a food truck for the first time.
The food section will also feature “foodies” from across the globe, and will offer food and wine samples and more.
Raffles also has a section dedicated exclusively to travel.
The retail outlet is known for its extensive line of travel guides and guides to the “big three” cities, which is where Raffles plans to set up shop.
“We’ve always wanted to create a place where people can go, share experiences, and learn about the world through our travel guides,” Fong said.
The new section is the second section for the brand in its new location, and it will have its own special section on its website.
Raffle is a big brand, but it also offers a lot of unique products.
The travel section, for example, will offer a full-sized map and “photos of the world’s best restaurants, shopping destinations, and other locations.”
The “Food & Wine” section is also looking to make an impact with a new section dedicated specifically to food and beverage.
“Our Food & Water section will be a new category on our website, and we’re excited to offer an array of delicious, unique products,” Fung said.
Rolfs is also launching a dedicated website dedicated to travel and events.
Rafflows will have an entirely new section on the brand’s site dedicated to food events and events that are scheduled to happen within the next year, as well as an entire new section devoted to events.
“In 2019, we’ll launch a new event category for travel that will include a new line of products and services, with Raffle events and food as our primary focus,” Folf said.
As of March 12, Raffles had over 100 million visitors and generated more than $1 billion in revenue.
In 2018, the store saw over 1.6 million people book tickets to its events.
It has been profitable for the past two years, with the brand generating over $500 million in revenue in 2018 and $700 million in 2017.